Marketing tips and thoughts
Discover some insight from the world of marketing - the real world that is. Download our mini-guides or read our latest blogs and generate a bit of inspiration.
Marketing Metrics - Measure What Really Counts
Marketing metrics are about measuring what is important to your customers and your profitability. They are alot more than just facts and figures and marketing departments need to use metrics effectively to make an impact within their business.
Read more about marketing metrics.
Developing a marketing campaign is easy. Delivering one that is highly effective means that you must not commit any campaign crimes. These crimes are down to planning, personal and communication issues.
Discover what campaign crimes you need to avoid.
Marketing the Marketing Department
If Marketing teams want to be taken seriously, then they need to market themselves better internally. There are many ways to do this and this short guide sets out 10 ways this can be delivered.
To make your mark, read this guide.
10 Ways to Maximise Your Marketing
Marketing is essential for organisations. In the current market, it is more important than ever so I have prepared 10 TIPS to help you find ways to maximise the return on your marketing investment. Some of these you may not have thought about. Some of which won’t appear in text books. But these are tips that I have developed over many years of marketing.